An effective IT strategy is a critical element for organizational success. Businesses cannot ignore the growing influence that technology has in society and in the business domain.  The importance of an IT strategy has been amplified over the past few years as organizations focus on digital transformation and to maintain their relevance in a fast changing business landscape. Technology is essential for creating new business models, products and services; enhancing customer service as well as customer experiences; increasing sales; enabling workers and improving productivity.

A clear and focused IT strategy provides a roadmap for a firm, providing

clear vision to employees and customers, so that they can gain maximum benefits from all that technology can provide and maintain a competitive advantage as a result.